Lesson #3 – Branding Your Videos

Video editing software helps you take the raw video and refine it into a more
useful marketing device. For instance you can shorten the video or piece together different video
clips, sound clips, logos, and even do voice-overs.

There are many video editing software titles available today, all at ranging
prices. Microsoft Movie Maker, Pinnacle Studio 9, Sony Vegas, Adobe Premier, Final Cut Pro for Mac are just a few.

However, for our purposes, we are only going to discuss 2 video editing
programs: Microsoft Movie Maker for Windows and iMovie for Mac. Most new computers come with basic
video editing software installed and if they aren’t installed on your computer, you can download them online for free or for very nominal fees.

Download Windows Movie Maker for Windows Computers:

http://tinyurl.com/4z34c

Download iMovie for Macintosh Computers:

http://tinyurl.com/2rhcvp

A Few Ways You Can Brand Your Videos With Windows Movie Maker:

1. A continuous watermark throughout the video.
This is the most blatant form of URL promotion. Depending on what you aim to
accomplish,this might be appropriate. With a URL watermark brand it is
practically impossible that your viewer does not see your site URL. If your
video is good, it probably won’t annoy your viewers much. You can make the URL
big enough to be noticeable but not so big that it takes over the video screen.

2. Opening title screen with URL.
This is easy to accomplish with video editing software and is a good idea. It
sets the tone for your video, and lets the viewer know up front where they can
find more information.

However, keep in mind the increasingly short attention and memory span of
internet users. If you only use a title screen and the URL is not repeated,
watchers may forget by the end of the video that you had something more to share
with them. If you use an opening title screen with your URL, it may be wise to
mention the URL again during or at the end of the video.

3. Credits screen and end of movie page.

A credits screen rolls at the end of a video. During the credits you might
include your company name, your website’s name and your URL. You can also just
put a closing screen image with a promotional message and your URL.

If you consider that every person who watches your video is a prospect for
sales, here is the optimum series of events.

1)Prospect watches your video
2)Prospect likes your video,
3)Prospect sees URL at the end of your video,
4)Prospect is curious and visits your site for more information,
5)Prospect buys something right away.
6)Or prospect signs up to mailing list and buys something in the future.

The point about branding your video with video editing software is that you want
to be subtle enough with your branding that your video doesn’t look only like an
ad. Yet you do not want to be so subtle that people who like your video and like
what you’re all about can’t easily find more information. The style of branding
you use depends on what you want to accomplish as well as your personal
preferences.

Here is a tutorial on how to use windows movie maker to edit videos and brand
them.

http://www.videoblasterpro.com/ecourse/branding.php

Now that you know how to brand your videos, the next lesson teaches you how to
actually sell using videos.

Stay tuned..

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